I love New York Brand Guide
- key elements of the brand guide's content
History
Heart
Importance of branding
Values
Target
Manifesto
campaign concept
tone of voice (explains New Yorkers)
- overarching design components of the guide itself
Simple with minimal colors
Varied fonts and character type
- stated requirements for use of branded materials
3 Fonts Avaliable for use - Gotham, Archer, American Typewriter
must be used as is and can not be modified under any circumstances without permission
stacked and horizontal and must use "®" for the trademark and sits at the foot of the Y
To ensure a consistent and appropriate brand identity a general set of guidelines for logo usage is outlined asfollows. 1. No elements of the logo artwork may be recreated, deleted, cropped,or reconfigured. All logo artwork is provided as Adobe Illustrator,based EPS. 2. A minimum clearspace must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clearspace page. Must use the artwork provided. 3. Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms. 4. Logo artwork should always appear upright. 5.EPS files are vector artwork and are infinitely scalable, thus eliminating the need to ensure proper resolution for the purpose of reproduction.6. Logo artwork should appear against a solid background to ensure maximum and proper contrast. 7. Logo artwork may only be reproduced directly from a digital file. Itshould never be reproduced from previously printed materials. 8. Do not put a white box around the logo when placed on a dark background and do not reproduce the logo in colors other than those specified in these guidelines
the VSION statement or PHILOSOPHY statement
our goal is to share all the hidden treasures New York state holds. To unearth the truth that around every corner across this beautiful big state there is yet another reason.
- COMPONENTS the student wishes to incorporate in their own brand guide or style sheet
Use of minimalistic style and uses white space to advantage
Comments
Post a Comment